The common term for such technologies is Web 2.0. For Web 2.0 technologies that apply to the enterprise setting, the derived connotation is Enterprise Web 2.0, or, for short, Enterprise 2.0. These technologies help facilitate social interaction and enable valuable information to be gathered, analyzed, and shared broadly. More specifically, these technologies provide users with the ability to:
- Establish a richer identity that extends beyond their HR information.
- Create content and collaborate seamlessly with colleagues both inside and outside the immediate organization.
- Find subject matter experts and form social networks with colleagues.
- Develop, amend, and publish static and dynamic content easily.
- Search for resources based on social distance or relevance.
Social computing has proved immensely successful over the last few years for consumers on the Internet. Sites such as Facebook have taken the development of peer groups beyond demographic and geographical boundaries, and community solutions such as Wikipedia have created a collaborative encyclopedia which is often referenced as a major resource for information.
The adoption of social computing by the business world has been slower, often because of concerns over security and privacy. However, social computing has certainly gained traction and adoption among enterprises over the last year.