Xbox to Move Ahead with ‘Twitch’

Microsoft’s move to Twitch could be a successful one, with a reported 40 million unique viewers in this month alone and nearly 600,000 subscribed users broadcasting their content each month for a reported average of about 90 minute per daily viewing session, it’s quite an audience. In addition, Twitch.TV is currently preparing to complete an additional investment angle with their own in-house ad sales team bringing the partnership with such console manufacturers as Microsoft potentially extremely profitable. Read the full story here.

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