Microsoft News: Unica Corporation, on Wednesday announced its web analytics solution, Unica NetInsight, supports measurement and analysis for Microsoft Silverlight applications. Unica provides its customers with granular analytics for application usability optimization and the ability to drive interactive marketing with individual visitor insights.
“As interactions with web sites become more dynamic through Silverlight, individual customer behaviors speak volumes about current sales opportunities, but may also reveal needs for immediate customer services or retention measures,” said Dan DeMichele, director of products at Unica. “Unica’s interactive marketing solutions enable using web analytics data not only for aggregate level dashboards, but also for automating the path from insight to action in inbound and outbound marketing initiatives.”
“Microsoft is pleased to have support from Silverlight partners such as Unica,” said Brad Becker, director of rich client platforms and tools at Microsoft Corp. “Unica will provide customers with a unique Silverlight experience through its interactive marketing solutions.”
Available both on-demand and on premises, Unica NetInsight delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of web site visitor behavior by cleanly separating tagging from the way that data is analyzed. NetInsight’s role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.
Unica provides innovative marketing solutions that turn your passion for marketing into business success. Our unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica.
Unica OnDemand offers the features and benefits marketers have come to expect from Unica’s industry-leading enterprise software in a secure hosted environment. Unica OnDemand is a “software as a service” offering that’s quick to deploy, cost effective, and easy to use.