Microsoft’s new service has great potential and can be dropped in and instantly used to deliver the needs of enterprise businesses such as streaming training videos to employees, stream video content from a website, or to build out video-on-demand services comparable to that of Netflix or Hulu. Microsoft understands that building a media distribution platform from scratch is a huge endeavor requiring expensive hardware and software not to mention the human know-how. This is where Windows Azure Media Services comes in to makes it easier by eliminating the need to provision and manage a custom infrastructure. Read the full story here.