Artificial Intelligence and Its Role in Mobile App Personalization

By Harnil Oza

Artificial intelligence has increasingly become a hot topic in both science and business. More leading app development companies are showing an interest in AI investment. Some include Google’s $400 million procurement of DeepMind as well as Faraday Future’s launch of self-driving super cars. These are some examples of the commitment firms have towards this trailblazing technology. However, one promising area for AI is mobile.

The idea of a personal assistant who will help tackle daily tasks is becoming appealing to users the world over. However, intelligent applications aren’t just restricted to digital assistants but security and e-commerce as well. Today, many firms are applying AI in android app development and iPhone app development to transform the customer experience. What role does artificial intelligence play in mobile app personalization today?

Alexa’s New Standards in The Field of Artificial Intelligence

The voice-controlled digital assistant from Amazon stole the show at CES, competing against Microsoft Cortana, Google Home, and Samsung’s Viv, and others. The products with the Alexa integration that were announced during the event highlighted Amazon’s dominance in the emerging market and also demonstrated the potential that the company has to change interactions between firms and their consumers in more than just connected home devices.

The main reason why the company is capturing millions of users and dominating the competition is that it is carving its own space in the global market. Amazon launched Alexa for the home and has now transitioned her outside, contrary to the competitors.

Also, Ford has worked with Amazon to introduce Alexa into its vehicles. This enables Ford drivers with SYNC 3 to use Alexa inside their automobile to do tasks like play audiobooks, check the weather, add items to their shopping lists, and control Alexa-enabled home equipment.

How Will Mobile Artificial Intelligence Impact Businesses?

Bigwigs such as Amazon and eBay have already proved AI mobile apps success. With fresh advancements in technology as well as shifting consumer demands, Artificial Intelligence app development is a new trend for businesses.

The big tech companies are incorporating these AI algorithms into different products to tactically enmesh users into their brand ecosystems. It helps businesses engage users deeply, providing some incentive to use all their services, like Amazon’s Prime delivery service which pairs well when consumers use the Echo.

Lots of applications and devices will be embedded with algorithms that change based on detected behavior. As we’ve seen with machine learning apps and AI, businesses can use the data that applications are collecting through online traffic, point-of-sale machines, mobile devices, and much more. These algorithms will sift through the data, find trends and adjust the apps themselves to build more evocative and context-rich experiences. Advanced thinking enterprises are taking advantage of the benefits AI provides because it connects users to brands, and redefines the term, “personalization”.

The steady growth of AI is driving a new class of mobile application possibilities. Artificial Intelligence has been heavily significant in mobile app development for many years already, starting with Apple’s Siri.

It has potential to develop much more in the near future. Machine learning has grown from infancy, and consumers want flexible algorithms for smooth and intuitive experiences. This new availability and progression of machine learning and AI is causing an innovative shift in a way that businesses, developers, and users alike think about intelligent interactions in mobile applications.

Author Bio:

Harnil Oza is the founder and CEO of Hyperlink Infosystem, a company provides top mobile app development services. He loves to write latest news and tips on mobile technologies and mobile app development process.

*** This article was contributed ***

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