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The Microsoft Silverlight Analytics Framework is opensource and enables non-technical designers to quickly track how users interact with their Silverlight content. Using the Google Analytics component, designers can simply drag and drop icons to track the number of interactions on a design element. Then within Google Analytics, they can segment and compare the difference in behavior between users who interacted and those who didnt.
One of the core principles of Google Analytics has been to democratize the utility of the web analytics tool, and to open up the platform with an API. This enables developers to innovate new uses of Google Analytics to help analysts, marketers, and executives make better data-driven decisions. Since we launched Google Analytics, developers have extended the product to track Flash/Flex and recently Android and iPhone Devices.
Google Analytics For Silverlight is integrated into the Silverlight Analytics Framework and makes it easy for developers and designers to quickly get insight into how users interact with their content.
Google Analytics is no small player. According to a study from the University of California, Berkeley, 71% of an estimated 400,000 high-ranking domains were using Google Analytics as of March 2009. This same study showed that Google AdSense was used by over 35% of those domains and Google DoubleClick by over 26 percent. We can only imagine how the numbers have changed in the last year.
"We also wanted to support multiple analytics services simultaneously," said Michael Scherotter, principal architect of the framework. Multiple analytics vendors hooking into an application using different mechanisms can interfere with performance and appear as glitches to end users, he explained.
Google Analytics has officially integrated into the Microsoft Silverlight Analytics Framework