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Barcode becomes tagcode

The hyperlink in the physical world, as Marja Koopmans, marketing leader for Microsoft's start-up accelerator unit calls it, can link to any online content.

Reading the tags requires users to download a small bit of software onto their phone, as the phone's camera is used for scanning the bar code.

Introducing Microsoft Tag, a digital scanner that links printed materials to online content.

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This article was originally published on February 2nd, 2010

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