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Many websites display a news ticker of one sort or another. A news ticker is a user interface element that displays a subset of a list of items, cycling through them one at a time after a set interval. For example, on Cisco's website there is a news ticker that shows the company's latest news items. Each news item is a one sentence link, such as "Desktop Virtualization Gathers Steam," or "Cisco Reports First Quarter Earnings." Clicking a headline whisks you to a page that shows the full story. Cisco's news ticker shows one headline at a time; every few seconds the currently displayed headline fades out and the next one appears. In total, Cisco has five different headlines - the ticker displays each of the five and then starts back from the beginning.