By Drew Hendricks
With mobile search expected to surpass desktop search this year, it's more important than ever to realize how customers are interacting with the websites businesses are building. This includes how customers find those websites to start with. When customers look for your site using a mobile device, an entirely new set of search engine optimization (SEO) rules apply.
The popularity of mobile search means customers are often looking for businesses from a variety of locations. If a customer searches for a "great breakfast restaurant," that customer will want a list of restaurants that serve breakfast near where they are at the moment, whether it's at home, at the office, or while in the car on the way to eat. To make sure your websites are showing up when customers search, you'll need to ramp up your local SEO. These tools can help.
About the Author
Drew Hendricks is a tech, social media, and environmental addict. He's written for many major publications, such as Developer.com, Forbes, and Entrepreneur.