Articles Written by Yash Malge

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  • Organizations are increasingly gravitating toward mobile-first application development as they assess the need to revamp their application portfolios to support touch computing and mobility. Consumerization has brought higher expectations for application usability along with the mobile devices themselves. Enterprises are increasingly shifting their new application acquisitions and development efforts toward mobile platforms. With this backdrop, it is natural to expect application platform vendors to invest in …

  • CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.

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