Articles Written by Keith Rule

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  • CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.

  • Thanks to the Internet of Things (IoT), physical assets are turning into participants in real-time global digital markets. The countless types of assets around us will become as easily indexed, searched and traded as any online commodity. While some industries will be tougher to transform than others – those with physical limitations, such as manufacturing, will be harder to digitize – untold economic opportunities exist for growth and advancement. Our research shows this will create a new "Economy …

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