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Microsoft’s announcement today was brought to us by Microsoft’s Corporate Vice President of the Data Platform Group, Quentin Clark who stated "The impact of this is beyond just making businesses smarter and more efficient. It's about changing how business works through both people and data-driven insights," Clark went on to say that "Data will drive the kinds of changes that, for example, allow personalization to become truly prevalent. People will drive change by gaining insights into what impacts their business, enabling them to change the kinds of partnerships and products they offer." Click here to read the full story.