With a reported app list of 10,191, the Microsoft Marketplace also reaches a growth rate of nearly 500 new apps each week. With Apple and Google's efforts to draw app developers into the smartphone community, Microsoft rides the wave of ambitious new developers, requiring much less effort to enticed developers to do what they do best, develop smartphone apps. Regardless of the large pool of resources, Microsoft will still have to work hard to compete in the smartphone market.
Microsoft's developer recruiting efforts start to pay-off with over 1,200 new apps added to the Windows Market place since the effort began
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