Marketing Windows Phone 7: Microsoft Says Message More Important Than Money

Microsoft is pulling out all the stops with Windows Phone 7 in an effort to get the right message across to both consumers and developers and get them on board. It is reported that Microsft will spend close to a billion dollars to do just that. So far from what has been shown I'd like to think that it's worth it but only time will tell the story.

Thus far Microsft has surprisingly held onto 16% of the smartphone market due to it's years of Enterprise use. Most business in one way or another are already invested in a Microsoft infrastructure. Microsoft integration is always a plus in the enterprise world (one area where Microsoft excels).

Microsoft tries to target the right people with the right message with the Windows Phone 7 campaign.

View Article



Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • Entire organizations suffer when their networks can't keep up and new opportunities are put on hold. Waiting on service providers isn't good business. In these examples, learn how to simplify network management so that your organization can better manage costs, adapt quickly to business demands, and seize market opportunities when they arise.

  • Microsoft® Office 365 is a top choice for enterprises that want a cloud–based suite of productivity collaboration applications. With Office 365, you get access to Microsoft™ Office solutions practically anytime, anywhere, on virtually any device. It's a great option for current Microsoft users who can now build on their experience with Microsoft™ solutions while enjoying the flexibility of a cloud-based delivery. But even organizations with no previous investment in Microsoft will find that …

Most Popular Programming Stories

More for Developers

RSS Feeds

Thanks for your registration, follow us on our social networks to keep up-to-date