Marketing Windows Phone 7: Microsoft Says Message More Important Than Money

Microsoft is pulling out all the stops with Windows Phone 7 in an effort to get the right message across to both consumers and developers and get them on board. It is reported that Microsft will spend close to a billion dollars to do just that. So far from what has been shown I'd like to think that it's worth it but only time will tell the story.

Thus far Microsft has surprisingly held onto 16% of the smartphone market due to it's years of Enterprise use. Most business in one way or another are already invested in a Microsoft infrastructure. Microsoft integration is always a plus in the enterprise world (one area where Microsoft excels).

Microsoft tries to target the right people with the right message with the Windows Phone 7 campaign.

View Article



Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • Salesforce has been recognized by Gartner as a leader in this report for three years in a row. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.com. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research …

  • Whether you're just now developing your first mobile app, refining an existing one, or deploying multiple apps, the process for doing so can be complicated. Utilizing a Rapid Mobile Application Development (RMAD) platform can help you not only make that process easier, but also help the business reach its goals in a timely, cost-efficient manner. This eBook outlines seven key factors to consider as you choose the right RMAD platform to meet your needs, and includes a quick-reference checklist.

Most Popular Programming Stories

More for Developers

RSS Feeds

Thanks for your registration, follow us on our social networks to keep up-to-date