Microsoft Windows Phone 7 Series Ad Plays It Safe

Microsoft Update: There is an old saying that goes: "A picture tells a thousand words". With Microsoft having the lost the plot on advertising their products in the past, one can only wonder whether the latest Microsoft Windows Mobile 7 Windows Phone 7 Series advertisement will do the trick.

Microsoft's previous attempt at ads were actually quite a failure; strange thing is, Vista was actually also quite a big failure wasn't it? Hmmm

The new Microsoft Windows Mobile 7 Windows Phone 7 Series ad suggests (at this point) that Microsoft will be playing it safe during the entire campaign for Microsoft Windows Mobile 7 Windows Phone 7 Series advertisements.

The ad for Microsoft Windows Mobile 7 Windows Phone 7 Series highlights several of the Microsoft Windows Mobile 7 Operating System's key features, such as Facebook integration and its "hubs" aggregating mobile apps and Web content, but doesn't try anything too funky - although the character named Anna seems a bit too overjoyed to be getting a message from the babysitter at the very end.

The ad may be playing it safe, but I don't remember Microsoft saying anything about the hardware requirements including a funky Star Trek-style hologram projector - I wonder why not?

I think this is actually a good direction for Microsoft to take. Whenever their advertising tries to be hip, it inevitably implodes. See the Vista ads with Bill Gates and Jerry Seinfeld for an idea of what I mean:

But when Microsoft sticks to the strict middle of the road, as it did with the "Laptop Hunters" ad campaign and its focus on price, or the "Windows 7 Was My Idea" spots and their focus on random passersby with delusions of grandeur, then the reaction seems to generally be more positive and longer-lasting. I expect, based on this first ad, that subsequent spots will try to show how Windows Phone 7 Series impacts the daily lives of "real people."

Microsoft Update: Microsoft Windows Mobile 7 Windows Phone 7 Series Ad Plays It Safe

View Article



Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • Live Event Date: September 23, 2015 @ 1:00 p.m. ET / 10:00 a.m. PT The cloud is not just about a runtime platform for your projects – now, you can do your development in the cloud, too. Check out this upcoming eseminar to learn how the cloud improves your development experience and team collaboration. Join Dana Singleterry, Principal Product Manager for Oracle Dev Tools, as he discusses how to simplify every aspect of the development lifecycle, including requirements gathering, version management, code …

  • When individual departments procure cloud service for their own use, they usually don't consider the hazardous organization-wide implications. Read this paper to learn best practices for setting up an internal, IT-based cloud brokerage function that service the entire organization. Find out how this approach enables you to retain top-down visibility and control of network security and manage the impact of cloud traffic on your WAN.

Most Popular Programming Stories

More for Developers

RSS Feeds

Thanks for your registration, follow us on our social networks to keep up-to-date