Microsoft Windows Phone 7 Series Ad Plays It Safe

Microsoft Update: There is an old saying that goes: "A picture tells a thousand words". With Microsoft having the lost the plot on advertising their products in the past, one can only wonder whether the latest Microsoft Windows Mobile 7 Windows Phone 7 Series advertisement will do the trick.

Microsoft's previous attempt at ads were actually quite a failure; strange thing is, Vista was actually also quite a big failure wasn't it? Hmmm

The new Microsoft Windows Mobile 7 Windows Phone 7 Series ad suggests (at this point) that Microsoft will be playing it safe during the entire campaign for Microsoft Windows Mobile 7 Windows Phone 7 Series advertisements.

The ad for Microsoft Windows Mobile 7 Windows Phone 7 Series highlights several of the Microsoft Windows Mobile 7 Operating System's key features, such as Facebook integration and its "hubs" aggregating mobile apps and Web content, but doesn't try anything too funky - although the character named Anna seems a bit too overjoyed to be getting a message from the babysitter at the very end.

The ad may be playing it safe, but I don't remember Microsoft saying anything about the hardware requirements including a funky Star Trek-style hologram projector - I wonder why not?

I think this is actually a good direction for Microsoft to take. Whenever their advertising tries to be hip, it inevitably implodes. See the Vista ads with Bill Gates and Jerry Seinfeld for an idea of what I mean:

But when Microsoft sticks to the strict middle of the road, as it did with the "Laptop Hunters" ad campaign and its focus on price, or the "Windows 7 Was My Idea" spots and their focus on random passersby with delusions of grandeur, then the reaction seems to generally be more positive and longer-lasting. I expect, based on this first ad, that subsequent spots will try to show how Windows Phone 7 Series impacts the daily lives of "real people."

Microsoft Update: Microsoft Windows Mobile 7 Windows Phone 7 Series Ad Plays It Safe

View Article



Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • There has been growing buzz about DevOps. DevOps is a methodology that unites the often separate functions of software development (Dev) and production and operations (Ops) into a single, integrated, and continuous process. DevOps is about breaking down the barriers between Dev and Ops. It leverages people, processes, and technology to stimulate collaboration and innovation across the entire software development and release process. Dev and Ops should always be part of an integrated process, but that's not …

  • Live Event Date: May 11, 2015 @ 1:00 p.m. ET / 10:00 a.m. PT One of the languages that have always been supported with the Intel® RealSense™ SDK (Software Developer Kit) is JavaScript, specifically so that web-enabled apps could be created. Come hear from Intel Expert Bob Duffy as he reviews his own little "space shooting" game where the orientation of your face controls the aiming reticle to help teach developers how to write apps and games in JavaScript that can use facial and gesture …

Most Popular Programming Stories

More for Developers

RSS Feeds

Thanks for your registration, follow us on our social networks to keep up-to-date