Microsoft Windows Phone 7 Series Ad Plays It Safe

Microsoft Update: There is an old saying that goes: "A picture tells a thousand words". With Microsoft having the lost the plot on advertising their products in the past, one can only wonder whether the latest Microsoft Windows Mobile 7 Windows Phone 7 Series advertisement will do the trick.

Microsoft's previous attempt at ads were actually quite a failure; strange thing is, Vista was actually also quite a big failure wasn't it? Hmmm

The new Microsoft Windows Mobile 7 Windows Phone 7 Series ad suggests (at this point) that Microsoft will be playing it safe during the entire campaign for Microsoft Windows Mobile 7 Windows Phone 7 Series advertisements.

The ad for Microsoft Windows Mobile 7 Windows Phone 7 Series highlights several of the Microsoft Windows Mobile 7 Operating System's key features, such as Facebook integration and its "hubs" aggregating mobile apps and Web content, but doesn't try anything too funky - although the character named Anna seems a bit too overjoyed to be getting a message from the babysitter at the very end.

The ad may be playing it safe, but I don't remember Microsoft saying anything about the hardware requirements including a funky Star Trek-style hologram projector - I wonder why not?

I think this is actually a good direction for Microsoft to take. Whenever their advertising tries to be hip, it inevitably implodes. See the Vista ads with Bill Gates and Jerry Seinfeld for an idea of what I mean:

But when Microsoft sticks to the strict middle of the road, as it did with the "Laptop Hunters" ad campaign and its focus on price, or the "Windows 7 Was My Idea" spots and their focus on random passersby with delusions of grandeur, then the reaction seems to generally be more positive and longer-lasting. I expect, based on this first ad, that subsequent spots will try to show how Windows Phone 7 Series impacts the daily lives of "real people."

Microsoft Update: Microsoft Windows Mobile 7 Windows Phone 7 Series Ad Plays It Safe

View Article



Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • Discover how to quickly remediate aggressive security threats. Read this report from Forrester Research and get the facts about new automated compliance processes and how they will reduce your organization's vulnerability and risk. Learn to: Adopt a set of cyber "Rules of Engagement" Define the appropriate response through the "Response Index" Create actionable response metrics Ensure multiple levels of audit and reinforcement Plus, find out how to better align security and operations teams and put the …

  • By providing developers with the right tools to detect, understand, and fix problems early, your business can simplify software development, shorten development lifecycles, and improve the quality of software code. The end result is increased innovation, secure applications, and a faster time to market — all at a lower cost.

Most Popular Programming Stories

More for Developers

RSS Feeds

Thanks for your registration, follow us on our social networks to keep up-to-date