Microsoft Windows Phone 7 Series Ad Plays It Safe

Microsoft Update: There is an old saying that goes: "A picture tells a thousand words". With Microsoft having the lost the plot on advertising their products in the past, one can only wonder whether the latest Microsoft Windows Mobile 7 Windows Phone 7 Series advertisement will do the trick.

Microsoft's previous attempt at ads were actually quite a failure; strange thing is, Vista was actually also quite a big failure wasn't it? Hmmm

The new Microsoft Windows Mobile 7 Windows Phone 7 Series ad suggests (at this point) that Microsoft will be playing it safe during the entire campaign for Microsoft Windows Mobile 7 Windows Phone 7 Series advertisements.

The ad for Microsoft Windows Mobile 7 Windows Phone 7 Series highlights several of the Microsoft Windows Mobile 7 Operating System's key features, such as Facebook integration and its "hubs" aggregating mobile apps and Web content, but doesn't try anything too funky - although the character named Anna seems a bit too overjoyed to be getting a message from the babysitter at the very end.

The ad may be playing it safe, but I don't remember Microsoft saying anything about the hardware requirements including a funky Star Trek-style hologram projector - I wonder why not?

I think this is actually a good direction for Microsoft to take. Whenever their advertising tries to be hip, it inevitably implodes. See the Vista ads with Bill Gates and Jerry Seinfeld for an idea of what I mean:

But when Microsoft sticks to the strict middle of the road, as it did with the "Laptop Hunters" ad campaign and its focus on price, or the "Windows 7 Was My Idea" spots and their focus on random passersby with delusions of grandeur, then the reaction seems to generally be more positive and longer-lasting. I expect, based on this first ad, that subsequent spots will try to show how Windows Phone 7 Series impacts the daily lives of "real people."

Microsoft Update: Microsoft Windows Mobile 7 Windows Phone 7 Series Ad Plays It Safe

View Article



Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • Live Event Date: August 20, 2014 @ 1:00 p.m. ET / 10:00 a.m. PT When you look at natural user interfaces as a developer, it isn't just fun and games. There are some very serious, real-world usage models of how things can help make the world a better place – things like Intel® RealSense™ technology. Check out this upcoming eSeminar and join the panel of experts, both from inside and outside of Intel, as they discuss how natural user interfaces will likely be getting adopted in a wide variety …

  • Java developers know that testing code changes can be a huge pain, and waiting for an application to redeploy after a code fix can take an eternity. Wouldn't it be great if you could see your code changes immediately, fine-tune, debug, explore and deploy code without waiting for ages? In this white paper, find out how that's possible with a Java plugin that drastically changes the way you develop, test and run Java applications. Discover the advantages of this plugin, and the changes you can expect to see …

Most Popular Programming Stories

More for Developers

Latest Developer Headlines

RSS Feeds