Microsoft Windows Phone 7 Series Ad Plays It Safe

Microsoft Update: There is an old saying that goes: "A picture tells a thousand words". With Microsoft having the lost the plot on advertising their products in the past, one can only wonder whether the latest Microsoft Windows Mobile 7 Windows Phone 7 Series advertisement will do the trick.

Microsoft's previous attempt at ads were actually quite a failure; strange thing is, Vista was actually also quite a big failure wasn't it? Hmmm

The new Microsoft Windows Mobile 7 Windows Phone 7 Series ad suggests (at this point) that Microsoft will be playing it safe during the entire campaign for Microsoft Windows Mobile 7 Windows Phone 7 Series advertisements.

The ad for Microsoft Windows Mobile 7 Windows Phone 7 Series highlights several of the Microsoft Windows Mobile 7 Operating System's key features, such as Facebook integration and its "hubs" aggregating mobile apps and Web content, but doesn't try anything too funky - although the character named Anna seems a bit too overjoyed to be getting a message from the babysitter at the very end.

The ad may be playing it safe, but I don't remember Microsoft saying anything about the hardware requirements including a funky Star Trek-style hologram projector - I wonder why not?

I think this is actually a good direction for Microsoft to take. Whenever their advertising tries to be hip, it inevitably implodes. See the Vista ads with Bill Gates and Jerry Seinfeld for an idea of what I mean:

But when Microsoft sticks to the strict middle of the road, as it did with the "Laptop Hunters" ad campaign and its focus on price, or the "Windows 7 Was My Idea" spots and their focus on random passersby with delusions of grandeur, then the reaction seems to generally be more positive and longer-lasting. I expect, based on this first ad, that subsequent spots will try to show how Windows Phone 7 Series impacts the daily lives of "real people."

Microsoft Update: Microsoft Windows Mobile 7 Windows Phone 7 Series Ad Plays It Safe

View Article



Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • For many organizations, moving enterprise applications to the public cloud can be a very attractive proposition, but planning the best way to move your applications is mission–critical. As an alternative to the costly option of re–architecting the application for a cloud environment, you can follow a "lift and shift" model that's significantly cheaper and almost always a lot quicker. In order to have a successful "lift and shift" migration, read this white paper to learn a few rules you should …

  • The open source cloud computing project OpenStack has come a long way since NASA and Rackspace launched it in 2010. Backed by leading technology infrastructure providers including Cisco, Dell, EMC, HP, IBM, Intel, and VMware, OpenStack underpins significant workloads at an increasingly diverse set of organizations, including BWM, CERN, Comcast, eBay, and Wal-Mart. For CIOs engaged in broader programs to win, serve, and retain customers -- and refocus business technology (BT) spend -- a planned and pragmatic …

Most Popular Programming Stories

More for Developers

RSS Feeds

Thanks for your registration, follow us on our social networks to keep up-to-date