Microsoft trying to lure NetSuite users

Copying NetSuite's marketing efforts, Microsoft is trying to entice users to switch to their Dynamics family of business applications, giving NetSuite a taste of its own medicine

When a NetSuite customer converts to Dynamics GP, NAV or SL, that customer will be credited US$850. The promotion is in effect until June 25 and available to customers in the U.S.

NetSuite is quite happy to have been singled out by Microsoft as a rival. Because Microsoft chose their customers, NetSuite feels that they have now earned more more validation. NetSuite CEO Zach Nelson also said that this decision by Microsoft will only make their client base bigger, and thanks Microsoft whole heartedly for all the extra marketing Microsoft gave them yesterday.

No single ERP deployment method, whether on-demand or on-premises, will be appropriate for every business, Microsoft said in a statement. Microsoft offers Dynamics as an on-premises application or it can be hosted through partners, but it has not moved to the multi-tenant SaaS (software as a service) model used by NetSuite.

With multi-tenancy, many customers share the same instance of an application, with their data kept private from other customers. The model saves computing resources and makes version or feature upgrades easier, since all customers can be served at once.

Microsoft's ERP strategy also includes a series of on-demand extensions for Dynamics.

Microsoft is offering financial enticements to customers of on-demand ERP (enterprise resource planning) vendor NetSuite to switch over to Microsoft's Dynamics family of business applications.

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