Techniques for Preventing Duplicate URLs in Your Website

Chances are, there are several different URLs that point to the same content on your website. For example, the URLs http://yoursite.com, http://yoursite.com/default.aspx, http://www.yoursite.com, or http://www.yoursite.com/default.aspx are all likely valid URLs that results in the same content, namely the homepage for yoursite.com. While having four different URLs reference the same content may not seem like a big deal, it can directly impact your website's search engine placement and, consequently, it's traffic. To a search engine, those four different URLs represent four different pages, even though the all produce the same content.

To understand how allowing duplicate URLs in your website can affect your search engine placement, first understand that search engines base a page's placement in the search results based, in part, on how many other websites link to the page. Now, imagine that there are 1,000 web pages from other websites that link to your homepage. You might conclude, then, that a search engine would rank the importance of your homepage based on those 1,000 links. But consider what would happen if 25% of those links linked to http://yoursite.com, 25% to http://yoursite.com/default.aspx, and so on. Rather than your homepage reflecting 1,000 inbound links, instead the search engine assumes there are only 250 links to http://yoursite.com, only 250 links to http://yoursite.com/default.aspx, and so on. In effect, redundant URLs can dilute your search engine ranking.

A key tenet of search engine optimization is URL normalization, or URL canonicalization. URL normalization is the process of eliminating duplicate URLs in your website. This article explores four different ways to implement URL normalization in your ASP.NET website. To read the entire article, Techniques for Preventing Duplicate URLs in Your Website click here.



About the Author

Scott Mitchell

Scott Mitchell is the Editor, founder, and primary contributor to 4GuysFromRolla.com. In addition to founding 4GuysFromRolla.com, Scott also created ASPFAQs.com and ASPMessageboard.com. He works as a freelance writer, trainer, and consultant and resides in California.

Comments

  • There are no comments yet. Be the first to comment!

Leave a Comment
  • Your email address will not be published. All fields are required.

Top White Papers and Webcasts

  • New IT trends to support worker mobility -- such as VDI and BYOD -- are quickly gaining interest and adoption. But just as with any new trend, there are concerns and pitfalls to avoid. Download this paper to learn the most important considerations to keep in mind for your VDI project.

  • Data integrity and ultra-high performance dictate the success and growth of many companies. One of these companies is BridgePay Network Solutions, a recently launched and rapidly growing financial services organization that allows merchants around the world to process millions of daily credit card transactions. Due to the nature of their business, their IT team needed to strike the perfect balance between meeting regulatory-mandated data security measures with the lowest possible levels of latency and …

Most Popular Programming Stories

More for Developers

RSS Feeds

Thanks for your registration, follow us on our social networks to keep up-to-date