Search engine optimization, or SEO, is the practice of improving a website's position in search engines' results using unpaid techniques. The driver behind SEO is that a better (higher) position in the search results will, most likely, lead to more click throughs, increasing the website's visibility, audience, and profit. A previous article here on 4Guys, Search Engine Optimization Enhancements in ASP.NET 4, explored some of ASP.NET 4's new features designed to aid with SEO. Another helpful tool for SEO is Microsoft's SEO Toolkit, a free IIS add-on that you can run from your computer to inspect a local or remote website and identify potential issues that may impact its search engine rankings.
Using Microsoft's SEO Toolkit is simple. Once installed, run it and specify the website you want to analyze. The SEO Toolkit can analyze both local websites or remote ones. After you've specified the URL of the website to analyze, the SEO Toolkit will crawl the site, exploring its pages and identify potential issues that may affect the site's search engine rankings and offer suggestions on how to fix them. This article walks through getting started with the SEO Toolkit, showing how to use it and how to analyze its results and implement its suggestions to help improve your website's search engine placement. Read the entire article, Maximize Your Website's Search Engine Placement Using Microsoft's Free SEO Toolkit here.