Search engine optimization, or SEO, is the practice of improving a website's position in search engines' results using unpaid techniques. A better (higher) position in the search results will, in theory, lead to more click throughs, increasing the website's visibility and audience. There are a number of simple steps you can take on your website to improve your search engine ranking. A good first step is to download and run Microsoft's free Search Engine Optimization Toolkit. Point it at a remote website and the SEO Toolkit will crawl the links on the site and identify potential problems and offer suggestions on how to fix them.
ASP.NET 4 includes a handful of new methods, properties, and libraries to assist with search engine optimization, including ASP.NET Routing, permanent redirects, and the ability to programmatically specify values for certain tags. This article examines these enhancements and shows how they can be used for SEO purposes. Read the full article, Search Engine Optimization Enhancements in ASP.NET 4.